Babies R Us: Enjoy the Poopy Diapers And Smashed Peas
Posted in: Uncategorized
When Nina Kim was pregnant two years ago, she registered for baby products at Target and Amazon, stores she already shopped regularly. And since the birth of her daughter in late 2015, the New Jersey-based mother hasn’t altered her habits, eschewing baby brand Babies R Us for more general retailers where she can purchase a variety of items, including groceries, along with her diapers and baby gear.
“I’ve historically always been a loyal Amazon and Target shopper so I felt more comfortable there,” she said.
A new brand positioning from Babies R Us is aiming to change Kim’s mind. The Wayne, NJ-based brand, which was founded by Toys R Us in 1996, is introducing “Be Prepared-ish,” a new campaign that offers a more authentic look at the actualities of parenting — poopy diapers, smashed peas and all.
Post a Comment