Hasta La Creative!

LinkedIn is trying to offer b-to-b brands pouring time and money into content marketing more ways to benchmark how their efforts are doing on its site.

The social-networking service just released its first “10 Most Influential Global Brands” list, which includes publications like Forbes (#1 on the list) and several top business technology brands, including Microsoft, IBM, Hewlett Packard and Salesforce.

The list was based on LinkedIn’s Content Marketing Score — a tool launched in March that ranks marketers on the effectiveness of their content from company pages, branded groups and posts by very active users, so-called “influencers.”

Continue reading at AdAge.com