Hasta La Creative!

Forget the pejorative “throw like a girl.” This spot celebrates women and all their badassness in athleticism. I love this spot which features a girl who keeps shifting her power. Starting with the ballet classes and kicking the back of the front seats because karate to football (soccer) and then football-football. Autotrader is the brand that enables you to find not just a car, but a car that’s truly right for you. Or your daughter’s needs. Because she kicks ass. Great storytelling here. And they do a good job of selling the service because it really isn’t about the car brand. And I have to say. kudos to Zambezi for makign the dad look like someone who cares. Way to ignore the dumb dad stereotype!