Oct
24
AutoNation to Be Title Sponsor of New Bowl Game in 2015
Posted in: Uncategorized
Beginning in 2015, AutoNation Inc. will become title sponsor of a new college football bowl game that will raise money for breast-cancer research.
The AutoNation Cure Bowl, played at the Citrus Bowl in Orlando, will feature teams from the American Athletic and Sun Belt conferences. The first matchup will air Dec. 19, 2015, on CBS.
AutoNation has been working on the sponsorship for a year, but it wouldn’t have happened if it were a traditional bowl game, without the charitable tie-in, CEO Mike Jackson said. The net proceeds of the bowl game will benefit the Breast Cancer Research Foundation.
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