Automation in Advertising? Bring It On
Posted in: Uncategorized
In 1987, when I was an account supervisor, someone from operations plopped a Macintosh computer on my desk. Back then, the Mac wasn’t much more than a glorified word processor that enabled me to type my own documents and correspondence and print them out without dictating to an assistant.
Back then, art directors used X-acto knives to splice art and copy, and it wasn’t at all unusual for most of them to be missing at least a piece of some finger. Mechanicals were pieced together by hand so they could be photocopied as proofs for other departments and agency clients.
These memories came back to me during a recent discussion with some colleagues about automation in the advertising industry. The Mac, the dot-matrix printer and the copy machine were the earliest forms of automation I could think of in my ad career besides the creation of databases for mailing lists used by direct-mail companies.
Post a Comment