Hasta La Creative!

Audi makes some branded content and sponsors the Newport Folk Festival starring Bethany Cosentino from Best Coast, Courtney Barnett, Jim James from My Morning Jacket, Colin Meloy, from The Decemberists, who thankfully, finally got a haircut, and John McCauley from Deer Tick. Holly Laessig of Lucius is narrating. They also trot out the guys who were there to witness Bob Dylan going electric and causing heads to explode. Namely, George Wein (Newport Folk Festival and NOLA Jazz Fest founder) and famed sound engineer Bill Hanley (Woodstock 1969; Newport Folk/Jazz Festivals (1957 – 1975). There’s also like 3 seconds of product demonstration from Audi at the very end.

The story of Bob Dylan going electric is so ingrained in our culture that The Onion parodied it in its article Rock Fans Outraged As Bob Dylan Goes Electronica. While it’s interesting to hear Courtney Barnett share how she likes an electric guitar over an acoustic, and I know Audi is trying to hit their all important demographic of hip youth who have 40 grand (roughly) to drop on a car, I think I would have liked to have heard more from the older guys in this content.

As for the Audi A3 e-tron plug-in, it hits US shores this fall.