Nov
30
Attention: The Gorilla in the Room
Posted in: Uncategorized
In 1999, researchers Daniel Simons and Christopher Chabris uncovered some astounding insights in how people perceive the world around them.
Their “Invisible Gorilla” experiment asked people to focus on a video of other people passing basketballs to one another and count the number of hand-offs. Halfway through the video, someone dressed in a gorilla suit walks in and out of the scene thumping its chest around. When asked if anything unusual or if someone in a gorilla suit appeared in the video, about half of the test subjects said they missed the whole thing.
How could that possibly be?
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