Hasta La Creative!

AT&T is swapping cute kids for helpful nerds in its latest TV campaign, debuting Sunday night when seeds are decided for the March Madness NCAA college basketball tournament.

The new work marks the end of the carrier’s popular, precocious-kid-starring “It’s Not Complicated” series, which has been running since November 2012.

The new campaign will play on an old slogan, “Nothing But Network.” Rather than focusing on claims about the breadth or strength of coverage, “Better Network” will highlight the nuts-and-bolts of the wireless infrastructure, said Chad Harris, executive director-marketing at AT&T Mobility.

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