Jul
30
AT&T Combines Ad Sales Teams Amid DirecTV Merger
Posted in: Uncategorized
The merger of AT&T and DirecTV is adding much needed reach to targeted TV advertising.
DirecTV’s sales team is joining AT&T AdWorks group, forming AddressablePlus, which “gives advertisers the ability to reach their target audiences, at scale, delivering a better ROI than traditional approaches to national TV buying,” according to a statement.
The new entity will be led by Rick Welday who assumes the role as president of AT&T AdWorks. Mr. Welday most recently served as chief marketing officer of AT&T’s consumer segment.
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