Athletic Brewing Trims the Carbs and Calories for Its First Light Non-Alcoholic Beer

Athletic Brewing Company, a leader in non-alcoholic craft beer, wraps several trends into one March Madness-themed campaign that launches its first-ever “light” product and draws in standout college players and an ESPN broadcaster as brand evangelists. The four-year-old startup–which showed 500% year-over-year growth in 2020 alone, per IRI–is aiming its new Athletic Lite at active…

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