At SXSW, This Bud's for Mars?
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In 2011 Natural Light generated buzz by claiming to be the first beer in space. Now Budweiser wants to go millions of miles further — to Mars.
Anheuser-Busch InBev on Saturday announced its ambitions to take the King of Beers to the Red Planet. The news was shared at the SXSW Conference in Austin. It smells like a PR stunt aimed at gaining attention for the brewer, which is a SXSW sponsor. But a spokesman said it was a serious effort and could potentially include funding research to study how beer and carbonation would behave on Mars. The goal is to create a “microgravity” version of Bud suitable for drinking on the planet.
“Through our relentless focus on quality and innovation, Budweiser can today be enjoyed in every corner of the world, but we now believe it is time for the King of Beers to set its sights on its next destination. When the dream of colonizing Mars becomes a reality, Budweiser will be there to toast the next great step for mankind,” Budweiser VP Ricardo Marques said in a statement.
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