At SXSW, It's All Topo Chico
Posted in: Uncategorized
As the latest South by Southwest Confrence winds down, attendees will encounter colleagues and friends asking how the interactive events and exhibitions were. Attendees may say it was great or mediocre, invigorating or exhausting. But if it was worth the time spent there, one way to respond is saying, “It was Topo Chico.”
Literally, “Topo Chico” refers to the brand of Mexican sparkling mineral water which seemed particularly prominent this year in Austin. It was named for the spring by the volcano shaped like a “little mole” (“topo chico”) that cured an Aztec princess in the 15th century. The beverage is a fixture in artisanal cocktails and a mainstay of hangover cures.
Metaphorically, it represents the spirit of SXSW. It’s the potentially lethal volcano, but it’s also the rejuvenating stream. It’s what kills you, and then it’s what makes you stronger.
Post a Comment