Hasta La Creative!

The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.

While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants — often called “the platforms,” with an increasingly ominous tone — seems to be top-of-mind, and came up repeatedly throughout the conference.

“The damage that the platforms … can do to journalism and to news is pretty profound,” said M. Scott Havens, Bloomberg Media’s global head of digital, who spoke Wednesday.

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