At $26.75 a Movie Ticket, Luxury `Dunkirk' Gives Hollywood Hope
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At $26.75 each, tickets for 70-millimeter screenings of “Dunkirk” at Universal City in Los Angeles are among the most expensive in the country. Splurge for popcorn and a soda and you’re in for more than $40.
Yet the moviegoing elite has been clamoring to see the World War II epic on 125 specially outfitted U.S. theaters designed to show the feature the way director Christopher Nolan wanted — on an extra big screen using conventional film projectors that render better pictures than today’s digital variety. No 3-D glasses, no vibrating chairs.
The turnout shows some fans are willing to pay up for movies that deliver the visual goods and the drama. For the opening weekend, sales at Imax Corp.’s 31 specially outfitted 70-millimeter theaters were more than double what the company’s regular screens brought in. Imax accounted for a quarter of domestic sales for “Dunkirk,” according to company executives who said on a call Wednesday they’re starting to de-emphasize once-popular 3-D movies.
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