Hasta La Creative!

Briefing: Urologist doctors “look” only at the symptoms of prostate and ignore the symptoms of bladder. It is necessary to change the doctors’ mindset so they can “see” both symptoms and choose the correct treatment.

Idea: The solution was based on a cultural context from the Portuguese language. In Brazil, the word “bexiga” is used as much for bladder as for balloon. The spelling and phonetic are the same.

Therefore, on the subscribed piece, the word prostate is shaped in the form of balloons to say that many times the doctors don’t look at the bladder. It usually goes unnoticed. Vesomni is the Astellas’s medication that treats both problems at the same time.

As such, we are focusing on a campaign that makes the doctors reflect and think about the symptoms of both prostate and bladder in an associated treatment.