Ashley HomeStore Taps Empower for Media Strategy, Planning
Posted in: Uncategorized
Furniture retailer Ashley HomeStore has selected Empower MediaMarketing for media planning and strategy. Icon International continues to handle media buying.
Empower, an independent Cincinnati, Ohio-based agency whose clients include Famous Footwear and Gorilla Glue, will work with Ashley HomeStore on media strategy and planning across all markets. HomeStore has 700 mostly licensee-owned locations across 36 countries.
The incumbent was McCann Minneapolis. Empower CEO Jim Price said the furniture retailer takes a granular approach to media in each market, which made the two companies a natural fit. “That’s kind of been in our history, our DNA… no cookie-cutter plans, no cookie-cutter buys, everything is very customized,” he said. He added the companies fit well together culturally since both Empower and Ashley HomeStore are family-owned.
Post a Comment