Nov
30
As TV Changes, Matt Lauer's Ouster Isn't the Quake It Could Have Been
Posted in: Uncategorized
Matt Lauer’s sudden dismissal from NBC’s “Today” isn’t likely to cause the same disruption that it once would have.
Allegations of sexual misconduct against the longtime morning host rocked the media worldnot to mention his co-hosts, by all appearancesbut Lauer’s firing won’t make a meaningful impact on viewership or advertiser demand, industry executives say.
“In our observation, anchor changes have traditionally had little to no impact on ratings,” says Brian Hughes, senior VP of audience intelligence and strategy at Magna, the intelligence and strategy unit of IPG Mediabrands. “At any rate, it would be impossible to separate any impact from the organic viewing changes that are already occurring.”
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