Hasta La Creative!

More and more people in the ad industry are paying attention to the gender gap among ad directors, particularly through the Free the Bid organization (“A pledge to give women directors a voice in advertising”). Now, as Oscar night approaches, Time magazine examines how women “are redirecting Hollywood” with a cover story, “How Greta Gerwig Is Leading by Example,” starring the director of multiple Oscar-nominee “Lady Bird.” Time’s Eliza Berman puts Gerwig’s acclaimed drama in context:

The film has been nominated for five Oscars, including Best Director. This shouldn’t be any more noteworthy than another film’s success, but it iswomen behind the camera rarely get mainstream recognition for their work. The nod makes Gerwig just the fifth woman nominated for directing in 90 years of Academy Awardsand the first female nominee since Kathryn Bigelow became the only woman to win, for The Hurt Locker in 2010. … Gerwig has at once become her own success story and a symbol of the future of storytellingof the not-so-radical notion that we may, perhaps even soon, get to stop qualifying director with female.

Keep reading Berman’s piece here.

Continue reading at AdAge.com