Jul
15
As Holding Companies Spend Big on Data, IPG Unveils ConneCXions
Posted in: UncategorizedAgency holding companies have spent big on shoring up their data capabilities in recent years in a bid to future-proof their operations in an industry increasingly dominated by Big Tech names. First up was Dentsu Aegis Network in 2016 with a billion-dollar purchase of a majority stake in Merkle. Then came IPG putting up $2.3…
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