As far as ratings are concerned, 'Rent' came up short


Although the revival of the live TV musical is still of relatively recent vintage, if the ratings are anything to go by, the novelty of the rescued-from-the-mothballs format appears to have worn off.

According to preliminary Nielsen data, Fox’s production of the celebrated Jonathan Larson musical “Rent” delivered the lowest ratings for a broadcast musical in television history. Sunday night’s three-hour event averaged 3.42 million viewers and a 1.4 rating, which works out to around 1.8 million adults 18-49, putting it a few pegs beneath the previous low established by Fox’s “A Christmas Story Live!” in Dec. 2017.

The adaptation of the holiday movie and basic-cable staple drew 4.52 million viewers and a 1.7 rating, which translates to 1.98 million members of the Fox target demo. Final live-same-day results for “Rent” will be available on Tuesday morning.

Continue reading at AdAge.com

No Responses to “As far as ratings are concerned, 'Rent' came up short”

Post a Comment