Mar
13
Around the World in 80 Days in 6 Seconds: YouTube Challenges Agencies to Shrink Classic Books into Short Ads
Posted in: Uncategorized
Who says you can’t tell a wonderfully complex story in six seconds?
Certainly not YouTube, which challenged creatives in the ad world to adapt Western civilization’s best books into six-second videos.
The request from YouTube was meant to showcase its new six-second video ad format, created for the mobile viewers who have little time for 30-second commercial interruptions. So, the video service tapped Madison AvenueJ. Walter Thompson, Wieden & Kennedy, Deutsch and other filmmakersto condense some of the most complex stories ever written into a super-short format.
Post a Comment