Are Bears the New Monkeys of Super Bowl Advertising?
Posted in: Uncategorized
There was a time when the Super Bowl was not only synonymous with funny advertising, but synonymous with funny monkey advertising. Now, it looks like bears may be taking monkeys’ place.
OK. Before you start, I know: Most of the ads featured chimpanzees, which are apes, not monkeys. But monkey is a funnier word. At any rate, there were so many super simian spots that Ad Age ran a poll in 2011 asking readers to pick their favorite. CareerBuilder won.
Times have changed. For a number of good reasons, the use of real chimps and other apes in ads is a thing of the past. Only young chimps can be used in acting, but young chimps have often been taken from their mothers. Acting also doesn’t come easily to them. Then when they age out, they’re dangerous and typically get sent to places we’d rather not think about. Most major ad agencies have sworn off of using them. (When CareerBuilder returned to the game with live chimps, the ads were done in-house.)
Post a Comment