Hasta La Creative!

Film
Arcidiocesi Città di Milano

The homeless, refugees, immigrants, prisoners, the youngest and the oldest, families, communities and all the people of Milan. One by one, they each say the Pope’s words:  “I want to accept with love and affection all of humanity. Especially the poorest, the weakest, the little ones, the hungry, the thirsty, the foreigners, those who are in jail”. You welcomed the words of the Pope, now let’s welcome Him. 

Pope Francis in Milan, 25th of March 2017.

Words and Voice by Pope Francis, (probably) the best copywriter in the world.

Advertising Agency:Alkemy Digital_Enabler, Milan, Italy
Author:Federico Ghiso, Giorgio Cignoni
Executive Creative Director:Federico Ghiso, Giorgio Cignoni
VP Communication:Matteo Menin
Senior Account Manager:Barbara Ruscio Levi
Account Manager:Valentina Gorla
Copywriter:Demetrio Chirico