Aprs Cannes Comes the Hard Part


Many wonderfully ambitious, lofty ideas arose along the Croisette last week. In a single day, Kanye asked us to make our ugly world more beautiful one design at a time. Marissa Mayer suggested that “art is advertising and advertising is art,” so advertising on Tumblr really can be a good thing. And Courtney Love, seeking redemption, declared that in our new, fast, DIY world “one great idea can beat the biggest Super Bowl ad.” Every voice shouted the festival’s theme to believe in the power of creativity even if some inspiring ideas were dulled by hyperbole and a touch of self-promotion.

It’s a lot to absorb over a few days, and even more to truly believe in when we return to another year of needles that are getting ever harder to move. So how do we keep the momentum going? Is there a powerful, new trend to take away as our North Star to guide us when the inspiration, bright lights and big names aren’t everywhere around?

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