Dec 10

Apple’s iTunes Radio Hires Sales Exec From Cumulus Media

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Apple’s iTunes Radio has poached a top radio ad exec as it prepares to offer the service widely to advertisers in 2014.

Former Cumulus Media executive VP-sales Michael Pallad is now overseeing ad sales for iTunes Radio internationally, according to people familiar with the matter.

Mr. Pallad started with Apple on December 2 and spent last week at the company’s Cupertino, CA, headquarters getting oriented, the people said. Radio industry email newsletter Tom Taylor Now had previously reported that Mr. Pallad may be leaving Cumulus Media to join Apple.

Continue reading at AdAge.com

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