Sep
09
Apple to Hire Creatives in Major Marketing Department Expansion
Posted in: Uncategorized
Apple is looking for a few good creatives as it works to bring more of its advertising and marketing in-house.
Longtime observers say after years of capping the size and type of internal creative talent, the tech giant is significantly expanding its in-house design group. One executive familiar with the company said the group could grow to 500 or 600 staffers from about 300.
The move dovetails with a recent Association of National Advertisers study that found big marketers ratcheting up in-house advertising capabilities. Apple wasn’t part of the study, which showed the penetration of in-house shops among its members shot up to 58% from 42% five years ago.
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