Apple Takes Shots from Microsoft, Samsung On Viral Chart


Apple is no stranger to the Viral Chart, where its demo videos frequently rank among most-viewed, but never, ever mention the competition. But last week Apple was the whipping boy from two corners: Samsung and Microsoft, which together racked up 9 million views taking shots at the iPhone.

In a spot released last week, Microsoft took on both iOS and Android loyalists in its latest spot for Windows Phone, a wedding brawl between families divided by allegiances. Samsung’s first spot for the Galaxy S4 continues its tradition of hammering at Apple.

Meanwhile, Dove’s “Real Beauty Sketches” keeps chugging away. The campaign has generated 56.9 million cumulative views in three weeks on the chart.

Continue reading at AdAge.com

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