Hasta La Creative!

In today’s world, we communicate on our phones just as much as we communicate in the real world. In the most recent addition to Apple’s Practically Magic campaign, “Sticker Fight” highlights the fun, animated messaging style available on iPhone 7.

The film begins with a guy sharing his affection for a girl he likes her by sticking a heart sticker on her shoulder. When she answers with a thumbs down sticker in return, a city-wide sticker fight kicks off. From a girl gang, a food fight in a diner to a diner and a bus line that’s unlike any you’ve ever seen, the spot reveals the power of Sticker messaging dramatized in the real world. The film proves you can visually express yourself any way you want with stickers on iPhone 7’s iOS 10 messaging.