Jun
06
Apple, Samsung Pave Way For Generation of Branded Health Apps
Posted in: Uncategorized
Right now, health is in vogue. Millions of consumers are scooping up mobile-apps and newfangled devices that monitor and quantify their physical activity and diets.
Brands have been desperate to jump aboard, and now, thanks largely to Apple, the floodgates are opened to them.
With new updates to its iPhone software, the Cupertino company is paving the way for advertising dollars on digital health and a wave of branded health apps and services.
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