Hasta La Creative!

Apple is on the agency hunt as its retail team seeks support for new and existing initiatives, according to a request for information the Cupertino-based tech giant sent to a number of shops.

“The Apple Retail Marketing team is responsible for delivering a connected experience across the customer journey, ensuring that every interaction with Apple Retail increases engagement and affinity with our people, products, values and passions,” the company wrote in the RFI, which is 7 pages long. That team is now seeking support in “strategy and insights, experience design, creative ideation and seamless production.”

Among the asks of potential partners are global, creative retail and digital resources.

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