Apple Hires Burberry CEO Angela Ahrendts to Take Over Retail
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Apple has poached Burberry CEO Angela Ahrendts to become senior VP-retail and online stores, a newly created position reporting directly to Apple CEO Tim Cook.
Ms. Ahrendts’s task at Apple when she officially starts next spring will be to oversee the strategic direction, expansion and operation of both retail and online stores, Mr. Cook said in a statement. Like former Yves Saint Laurent CEO Paul Deneve, hired by Apple this summer to work on special projects and report to Mr. Cook, Ms. Ahrendts also brings fashion expertise to a company reportedly working on a “smartwatch.”
Although her post is a new one, she effectively fills the vacancy created when John Browett, a Brit who used to run U.K. electronics chain Dixons and joined as Apple’s head of retail last year, was ousted after only seven months in the job. In August Apple hired Enrique Atienza, senior VP at Levi’s, to lead Apple’s U.S. retail efforts.
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