Apple Hires Bob Kupbens From Delta for Its E-Commerce Arm


Bob Kupbens has left his post at Delta Air Lines as VP-marketing and digital commerce to join Apple, according to his LinkedIn page and people familiar with Apple. His LinkedIn page says his title at Apple is VP-Apple Online Store, although the people familiar with the move did not confirm that.

Mr. Kupbens did not immediately respond to voicemails seeking comment.

In October, Apple hired Burberry CEO Angela Ahrendts as senior VP-sales and online retail, a position that Apple CEO Tim Cook created. E-Commerce is on the upswing for the company. Sales of “iTunes, Software and Services,” the company’s non-hardware products, were up 19% to $4.4 billion, according to first-quarter 2014 filings.

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