Mar
15
App-ads.txt Rolls Out to Fight Mobile Ad Fraud, but Will Brands and Publishers Embrace It?
Posted in: UncategorizedAds.txt is finally ready to hit mobile apps. On Wednesday, the Interactive Advertising Bureau Tech Lab–the consortium behind the initial fraud-busting ads.txt toolkit–announced the final version of app-ads.txt was ready for release. This new initiative, meant to combat ad-savvy fraudsters working in the mobile space, allows ad buyers to ensure they’re buying legitimate product, but…
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