Anti-Trump TV, Radio Ad Spending Still Outpaces Spending by Trump Campaign Itself
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The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk
Editor’s note: Here’s the 10th installment of the 2016 Presidential Campaign Ad Scorecard, a comprehensive view of spending across broadcast, cable and satellite TV as well as radio. The charts below represent a collaboration between the Ad Age Datacenter — specifically, Kevin Brown, Bradley Johnson and Catherine Wolf — and Kantar Media’s Campaign Media Analysis Group (CMAG). Some context from Ad Age’s Simon Dumenco follows. –Ken Wheaton
The biggest jump in this scorecard vs. our previous scorecard: Donald Trump is now at No. 7 — up from No. 9. That’s thanks to a nearly $2 million increase in the Trump campaign’s spending on TV and radio ads, from a cumulative $18,093,980 last time to a cumulative $20,086,021 this time.
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