Aug
25
Antarctica Beer / BOA: Kind-Hearted Rio
Posted in: Uncategorized
Due to alcohol consumption, car accidents have risen during Carnaval in Rio de Janeiro, Brazil, such as the need for blood transfusions. Antarctica is a beer best known in Brazil as BOA. Three letters that also represent all the blood types. So we created a pop-up blood donation center where in exchange, the volunteers received a free transport pass for the last 7 days of fun.
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