Hasta La Creative!

I recently met a very promising account candidate who had been downsized at another firm. She had worked on a large account and when that was lost and the music stopped, there were not enough chairs to go around — an all too common occurrence in our business.

This candidate had no digital experience. We offered her an adult internship to job-shadow a team at the agency that was in the throes of a big digital effort. She signed a non-disclosure agreement and became part of the team — sometimes working virtually off-site, sometimes in the office. She was part of the briefing, creative development and execution process.

Being open-minded and creative when seeking top-tier talent is good business and good karma. The advertising/marketing communications game changes at the speed of light, and employees can have a hard time keeping up.

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