Hasta La Creative!

Interpublic Group of Cos. reported third quarter organic growth Friday that was well above analyst expectations, following a number of new-business wins, the closing of its Acxiom Marketing Solutions acquisition and an “improved tone of business” in CPG clients.

IPG saw organic growth of 5.4 percent in the quarter, with net revenue increasing 3.4 percent from the same period in 2017 to $1.9 billion.

Earlier this month, IPG completed the acquisition of Acxiom’s Marketing Solutions business, bringing Acxiom’s 2,100-person data analytics and management group under the holding company’s umbrella as a stand-alone division aligned with IPG Mediabrands.

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