Apr
04
Anomaly's Carl Johnson Says Freedom Is Key for Agency of the Future
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Carl Johnson, founding partner and global CEO of Anomaly, said the agency of the future must be free to make its own decisions.
“I think the agency of the future will be run by people who are prepared to control their destiny and won’t give it up,” said Mr. Johnson, speaking at the 4A’s Transformation Conference on Monday. “As soon as you give it up, it’s no longer a passionate place that can attract the right people.”
Anomaly, he said, is owned by a “smaller holding company,” which is MDC Partners, but can make its own decisions. “We don’t do timesheets because they drive the wrong behavior,” said Mr. Johnson.
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