Anomaly Taps Award-Winning Creatives on Dove, Burger King to Lead L.A. Office
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Their other celebrated campaigns include the multiple Lion-winning campaigns “Tattoo Skin Cancer Check” for Sol de Janeiro, which employed tattoo artists to check their clients for signs of the disease, and Burger King’s “Proud Whopper” — a deceptively simple, LGBT-themed take on the fast feeder’s famous burger. While at BBH, the pair oversaw work for Axe, Absolut and Ray Ban.
The MDC Partners agency, named Ad Age’s 2017 Agency of the Year, announced the opening of its L.A. office, along with new client Beats, in June of 2016. Former Anomaly New York strategy exec Aisea Laungaue rejoined the agency from CAA to become L.A. chief strategy officer, while former Coca-Cola Director of Integrated Marketing Content Jiah Choi signed on soon afterward as managing director.
Messrs. Conde and Fernandez will start their new jobs in May and are looking forward to what their new agency, and city, might inspire. [Anomaly’s] “unique culture is attracting some of the best brands and briefs,” which makes for a promising equation when paired “with L.A., where everything is happening in technology, entertainment and marketing,” the duo said in a statement.
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