Anomaly Is No. 5 on Ad Age’s 2014 Agency A-List
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At first glance, it might seem like the Anomaly didn’t have much to brag about in 2013: It didn’t win a massive account and it didn’t pick up a host of awards it could parade around. It didn’t win the PlayStation pitch and it was a runner-up in the Smirnoff review.
But the shop’s growth strategy has never included winning headline-grabbing pitches. “Pitches are always suspect, we don’t like to do them,” said Jason DeLand, founding partner at Anomaly. “The justification of our model is effectiveness. That’s really the focus: clients’ growth as opposed to the traditional new-business machine.”
Its clients certainly did grow, and that helped the agency to a big year as well. Anomaly’s U.S. and global revenue and headcount all grew 25%, and it expanded into Asia. In all, the shop has grown 350% in three years.
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