Hasta La Creative!

Today, Michelob Ultra is addressing the enormous pressure athletes live with in its latest campaign, “UNDER PRESSURE.” The campaign aims to raise awareness of the enormous weight that we put on the shoulders of athletes, especially the media, social media and from some brands.

Featuring three of the most pressured athletes in sports, Guillermo Ochoa, Arantxa Chávez & Isaac Nuñez, the spot opens with a depiction of them in different scenarios of enormous pressure until a question appears on the screen, asking: “What kind of pressure are we putting out there?” From here, a speech begins, focused on relieving the pressure that is read in different billboards, posters and advertising media. Finally, the commercial ends with the phrase, “In order to find your greatness, first you need to find your joy,” and closes with the brand’s slogan, “It’s only worth it if you enjoy it.”