Jan
10
Andrew Essex to brands: Be afraid when it comes to voice, be very afraid
Posted in: Uncategorized
Andrew Essex the former Droga5 CEO and author of “The End of Advertising” has a word of advice for marketers when it comes to their voice strategy: Take a cue from podcasts.
“The people who are working in voice can learn a lot from podcasting,” he says. Marketers should see it as a “privilege to talk to people in their ears.”
From the floor of CES extention at the Aria Hotel at Las Vegas this week, Essex cautioned marketers to remember context above all else.
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