Hasta La Creative!

“If you ruin this for me, I’ll fucking kill you,” Olli Waldhauer, the co-director of MasterCard’s UEFA-themed Priceless Surprise warned as I climbed into the front seat of the van.

While trying to shoot the final scene of one of the most complex Priceless Surprises MasterCard had ever pulled off, the marketer, along with team members from McCann Bucharest and Octagon, had run into a potentially idea-killing roadblock.

There were only four hours until the Champion’s League Final was set to kick off and the police had reneged on their promise to grant them entrance into the grounds of Olympia Stadium.

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