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At least four in 10 marketers lengthened payment terms for at least some marketing services in the past year, according to a report today by the Association of National Advertisers.

In all, 43% of the 98 marketer respondents in the survey extended at least some payment terms for marketing services and media suppliers in the past year, though 17% had actually shortened terms in some cases. Across-the-board shifts are still relatively rare, as 90% said they made no changes in payments for at least some of their services during the year ended April 30, 2013.

Though the ANA represents marketers, the group warned of risks in extending payment terms. Its survey responses noted strained relationships with suppliers, higher prices and reduced supplier choice among reasons some marketers have actually backtracked and shortened payment terms in the past year.

Continue reading at AdAge.com