ANA Daily Blog Day 1: Who stole the marketing industry?
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Marketing executives who control the budgets of the nation’s largest advertisers are in Orlando this week for the Association of National Advertisers annual “Masters of Marketing” conference. Ad Age will be on the ground to cut through the clutter and deliver you what you need to know about the four-day event, which kicked of last night with a dinner and performance by Train. In addition to Drops of Jupiter, the forecast here calls for rain and thunderstorms, which is perhaps appropriate for an industry facing its own storm clouds, including the growing threat of privacy legislation that could make digital advertising harder. For more on what to expect, check out our primer.
Follow along on this blog for what catches our eye at the event, which is now in full swing with presentations by Progressive, FedEx, Unilever, Bank of America and others.
12:30 p.m. ET, Oct. 25, 2018
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