Hasta La Creative!

If it wasn’t already clear enough, a panel today at Advertising Week pretty much assured that the ANA and 4A’s are going their own way when it comes to solving the rebate issue.

Issues around media transparency will likely be solved “on a more individual marketer-to-agency basis versus having a global solution because of different perspectives in the membership of 4A’s,” said Tony Pace, chairman of the Association of National Advertisers, during a panel at Advertising Week.

The 4A’s was originally slated to speak during the Trust Forum panel on transparency, but the association pulled out of the discussion a few weeks ago to put more energy into educating its members.

Continue reading at AdAge.com