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Online, Mobile
Amnesty International

In Belgium, due to the terrorist attacks that occurred in Brussels and Paris, 7 in 10 people considered reinstalling the death penalty for terrorists. Amnesty International Belgique francophone couldn’t let this happen. For Amnesty the death penalty is never an option, regardless of who is accused. It is cruel, inhuman, degrading and a clear violation of human rights. That’s why on the world day against the death penalty Amnesty launched the ‘Death penalty test’. A website where people can condemn different characters to death by just clicking ‘yes’ or ‘no’. The campaign started a heated debate on social media. In the end everyone realised that reinstalling the death penalty is not as evident as they thought it was.

Advertising Agency:Air, Brussels, Belgium
Communication Managers:Philippe Hensmans, Valérie Michaux, Zoé Spriet
Executive Creative Director:Eric Hollander
Creative Directors:Dieter De Ridder, Joeri Van Den Broeck
Creation:Sophie De Plecker, Joris Luyten
Strategy:Joris Joosten
Head Of Digital:Yann Balbaert
Digital Project Manager:Maxime Van Santen
Junior Data Analyst:Jean Lissac
Digital & Graphic designer:Maxime Douillet
Web Developper:Géspot
Account team:Louis Gheysens, Georgia Vandenberghen, Pauline Heraly
Agency Producer:Bérengère Lurquin, Tuyen Pham
Director:Jef Boes
Photography:Jef Boes
Production:Initials L.A.
Assistent:Jan Opdekamp – Lisa Goethals
Grading:Visual Creations – Maarten Van Vooren
Sound:KLANKWERK – Thomas Houthave
Casting:The Profiles
Case Movie Director:Jeroen Willekens
Case Movie Production:Geronimo