May
14
‘America’s Funniest Home Videos’ Now Available for Brands
Posted in: Uncategorized
Don’t be surprised if the next commercial you see involves old-fashioned family bloopers shot on a shaky camcorder.
Indie production company Fishbowl Worldwide Media — which was founded by Bruce Gersh and America’s Funniest Home Videos producer Vin Di Bona — is launching a home-video licensing division that will open up the entire library of the homemade video program to advertisers and brands.
The show, now in its 23rd season, has been collecting the family-friendly footage that ‘s usable for TV clips for years. There are 200,000-plus clips in the library now.
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