American Rifleman Surges Into Magazines’ Top 25
Posted in: Uncategorized
Maxim is out; a gun magazine is in.
American Rifleman, one of the magazines that members of the National Rifle Association can receive as part of their membership, posted a 29.3% boost in circulation in the second half of last year, compared with the second half of 2012, according to new numbers released Thursday by the Alliance for Audited Media, which tracks magazine circulation. That leap, to an average circulation of 2.2 million from 1.7 million, was enough to propel American Rifleman into America’s top 25 magazines by circulation, according to the circulation group.
Maxim, which is in a state of ownership limbo, fell off the top 25 list. It reduced its paid circulation guarantee to 2 million last year from 2.5 million, and its average circulation declined in step, to 2 million in the second half from 2.5 million a year earlier. Darden Media said last September that it planned to buy Maxim, but the deal was said to have fallen through in December, when Maxim owner Alpha Media began accepting new bids.
Post a Comment