Sep
20
'American Idol' Reboot Costing Advertisers $200,000, Going Against 'The Voice'
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ABC’s reboot of “American Idol” is costing advertisers around $200,000 for a 30-second spot, according to media buyers, who say they have purchased inventory for the show on Sunday and Monday nights.
ABC has not said what nights it plans to run the reality singing competition when it returns in the spring. A spokeswoman for the network declined to comment Tuesday.
While right now there doesn’t look like there would be much competition for “Idol” on Sunday nights, it would presumably be up against NBC’s own reality singing juggernaut “The Voice” on Mondays. The spring season of “The Voice” will include Kelly Clarkson — the very first “Idol” winner — as a judge.
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